Walla Walla General Hospital/Adventist Health was a not-for-profit, faith-based, critical access hospital serving approximately 70,000 residents in Southeastern Washington and Northeastern Oregon. The medical campus provided a full range of emergency, inpatient, outpatient and surgical services. Sadly, the medical campus closed in July 2017.
Walla Walla General Hospital offered emergency heart care that was unmatched by any other hospital in the area. Their state-of-the-art Cardiac Cath Lab gave granted access to rapid, accurate diagnostic tools needed to help determine the best course of care for a patient with cardiac symptoms, allowing them to be treated in Walla Walla instead of being sent to hospitals outside the Valley.
They were also home to the region’s first Accredited Chest Pain Center, and the first interventional cardiologist and endovascular specialists. Thanks to this expertise, their cardiology program was among the best in the state. In fact, WWGH was one of only five hospitals in Washington State to meet the national goal of door-to-balloon time of less than 90 minutes — 100% of the time. This allowed them to maintain an average door-to-treatment time of less than 45 minutes, which is 50% faster than the national standard.
The program was also a Northwest Regional Heart & Vascular site, which provided patients access to a network of specialized cardiologists and expert cardiac surgeons conducting some of the most advanced cardiothoracic procedures available in the Pacific Northwest.
For National Heart Month, Northwest Regional Heart & Vascular ran a campaign focused on numbers to count to maintain a healthy heart. The messaging focused on how small changes can add up to help prevent heart disease and other chronic health conditions:
0: Quit smoking. The risk of heart disease is cut in half one year after you quit.
5: Eat a minimum of 5 servings of fruits and vegetables each day. Foods high in vitamins, nutrients and minerals fight inflammation in the body and can prevent conditions like diabetes, obesity and heart disease.
7: Sleep 7–9 hours every night. Quality sleep at night reduces the risk for heart disease.
10: Lose 5–10% of extra weight to reduce stress on your heart. Being overweight increases the risk of developing diabetes and heart disease.
30: Get at least 30 minutes of moderate daily exercise.
1: You have one heart, so give it some love this February.
The campaign ran for three months and included the following advertising placements: Pandora, digital display ads, newspaper ads, magazine ads, movie theater pre-roll, radio and content marketing articles:
Agency: Coates Kokes
Walla Walla General Hospital onboarded three cardiologists to support its expanding heart program and services. The goal of this campaign was to introduce the providers to the community and position them as the regional experts for care. Following a photoshoot, content and design, the creative was positioned on three high-traffic billboards throughout the valley to drive impact and brand recall. Design: Guildhouse | Photography: Steve Lenz Photography
The Know Your Numbers campaign focused on radio spots and health education with a call-to-action of scheduling a wellness exam. Important numbers to know included:
Blood pressure
Weight, height and waist size
Cholesterol levels, both good (HDL) and bad (LDL)
Blood sugar
In addition to a heart risk assessment available online, we packed Valentine’s Day boxes stuffed with a card and heart-healthy treats that were couriered over to local reporters. One reporter emailed me immediately and shared that it was the coolest story pitch they’d received to date! Agency: Coates Kokes
Who is your “why?” The primary message of this campaign serves as a gentle reminder that in addition to taking care of those they love, women also need to take care of their own health. The primary call-to-action for this campaign was to take a heart health assessment online. Those who had results which fell into the medium or high risk categories received mailed letter that outlined next steps about how to schedule an appointment with a cardiologist.