Overlake Medical Center was one of the first hospitals in the nation to admit a positive COVID-19 patient. On February 29, 2020, the health system was propelled into the national spotlight.
My team launched into crisis management mode and has continued to play a critical role in the crisis response ever since. From day one, I was directly responsible for ongoing development of digital infrastructure needs, including implementation of a chat bot symptom checker virtual care visits and subsequent vaccine appointment scheduling. More than a year later, the COVID-19 content marketing efforts have led to 435,000 page views with an average time on page of 3:19.
Below includes a sampling of this work, including the ongoing “Safe in Our Care” campaign signage, digital properties and vaccine distribution. Our team was recognized for this work in the 2021 Aster Awards competition, receiving a gold award in the crisis management campaign category.
The health system’s focus pivoted in December 2020 when COVID-19 vaccines first became available in Washington state. In collaboration with another local hospital, Overlake engaged with Microsoft and Starbucks to build out a mass vaccination site called the King County Vaccination Partnership - Redmond.
The clinic reached an exciting milestone in April 2021, surpassing 100,000 doses administered. To learn more about the mass vaccination clinic, read the community partnership article on the Microsoft Blog.
As compared to other regions in the United States, King County has observed one of the highest vaccination rates among eligible residents (those ages 12+ years old). By August 2021, 76% of eligible residents had fully completed the vaccine series, and 82% were partially vaccinated (had received at least one dose). In East King County, where the Redmond partnership was located, 95% of eligible residents had received at least one dose of the vaccine by October 2021. Upon reaching this milestone, the clinic closed its doors shortly thereafter having provided more than 175,000 vaccination doses to the community.